Digital Marketing

Search Engine
Optimisation (SEO)

Evolve with
the algorithms

Today’s digital landscape is ever-changing, driven by complex algorithms that determine visibility, reach, and success. We have experts in the tower who specialise in Search Engine Optimisation, focusing on optimising your content to improve organic search results and strategising paid advertising to maximize your return on investment.

Our marketing specialists understand that the rules of SEO and are constantly changing with the algorithms. They stay updated with the latest trends and changes in these algorithms, adapting your digital marketing strategies to ensure continued relevance and efficiency.

Search Engine
Optimisation (SEO)

Search Engine Optimisation (SEO) is more than just a buzzword—it’s the foundation of visibility in the digital world. At Control Tower, we take a strategic approach to SEO and work to ensure your content is not only relevant and engaging but also fine-tuned for search engines. We delve deep into keyword research, site architecture, link building, and on-page SEO, ensuring your brand gets the visibility it deserves. With us, you don’t chase the algorithm; you stay ahead of it.

Keyword Research

Unearth the search terms your target audience is using and shape your content around those insights. It’s all about speaking their language.

On-Page SEO

Fine-tune every page of your website, from metadata to image alt text, to score better on search engines and provide a superior user experience.

Off-Page SEO

Boost your site’s authority and trustworthiness through quality backlinks, making your website a go-to resource in your industry.

Local SEO

Help your business stand out in local searches and reach your nearby customers. Make your mark where it matters most.

Technical SEO

Enhance your site’s readability for search engines, improving its performance, speed, and crawlability, ensuring it’s firing on all cylinders.

Content Development

Create compelling, SEO-friendly content that resonates with your audience and drives them to action. Content isn’t king; it’s the whole kingdom.

Mobile SEO

Optimise your website for mobile users, ensuring a seamless experience across all devices. In today’s mobile-first world, you’ve got to think small to win big.

SEO Audit

Assess the effectiveness of your current SEO strategies, identify areas for improvement, and formulate a roadmap to success. It’s all about progress, not perfection.

Competitor Analysis

Understand your competitors’ SEO strategies, learn from their successes, and capitalise on their weaknesses. Stay ahead of the pack with a little friendly spying.